Current · Product management, hardware
GoBox: taking a portable studio to market.
Product management of an acquired hardware product: production timelines with Chinese manufacturers, pre-sale and Kickstarter campaign management, a lead funnel built for launch, and the path into the US market across product, packaging and fulfilment.
What
End-to-end product management of GoBox, a portable recording studio acquired as a working design, from production readiness through to US market entry: manufacturing, budget, campaign and sales pipeline under one timeline.
How
Supply side: standing correspondence with the Chinese parts manufacturer and the fabricator on production timelines, with the BOM and DFM files maintained as the single source of truth for what gets built, and budget held against the plan.
Demand side: pre-sale of GoBox units ahead of the production run, management of the Kickstarter campaign, and a lead-generation funnel, documented below, that qualifies interest into pre-orders. Market entry work covers the product itself, packaging and fulfilment for the US.
Results
The product is moving from working prototype toward its first production run, with manufacturing, campaign and funnel running to one maintained timeline. Pre-sale is live ahead of the run; production allocation follows it.