Portable podcasting solution
Rakshith manages a portable recording studio, acquired as a working design, from production readiness to entry into the US market.
What
Rakshith manages the product from start to finish. One timeline controls the manufacture, the budget, the campaign and the sales pipeline.
How
Supply. Rakshith communicates regularly with the parts manufacturer in China and with the fabricator about production timelines. The BOM and DFM files are the single source of truth for the product, and the budget is controlled against the plan.
Demand. Units are sold in a pre-sale before the production run. Rakshith manages the Kickstarter campaign and a lead-generation funnel that turns interest into pre-orders. For the US market, Rakshith prepares the product, the packaging and the fulfilment.
Results
The product is moving from working prototype to its first production run. Manufacture, campaign and funnel follow one timeline. The pre-sale is live, and production allocation follows it.
Lead funnel · pre-sale workflow
Five stagesLead generation
Campaign and content traffic goes to the product website, which records each interested contact.
Nurture and discovery
Email and discovery calls qualify each lead for fit and intent before a commitment.
Pre-sale and Kickstarter
Qualified leads become pre-orders and campaign backers before the production run.
Production allocation
The run is sized to committed orders. BOM, DFM and supplier timelines control the schedule.
US fulfilment
Packaging and fulfilment in the US close the loop from lead to delivered unit.